‘Surendri’ epitomizes a woman’s desire for the raw expression of sensuality. The label’s forte lies in its mélange of patterns and draping to enhance the contemporary look and trends forecasted for the season. The label has come to stand for an extensively merchandised range of products serving women of all shapes and sizes. The core strength of the brand lies in creating an occasion appropriate statement, with the emphatic help of bold prints, nouveau embellishments, and the liberal use of indigenous craft in contemporary formats. The Surendri woman has an eclectic disposition, high on graphic and colour.